OpenAI CTO says AI may replace some creative industry jobs that were replaceable

An OpenAI executive says while generative artificial intelligence (AI) could replace some jobs in creative fields, some of those roles may have been replaceable or unnecessary to begin with.

OpenAI Chief Technology Officer Mira Murati told Dartmouth University's engineering department earlier this month she thinks generative AI will primarily be a complementary tool for the creative industry but that some roles could be eliminated.

"I think it's really going to be a collaborative tool, especially in the creative spaces," Murati said. "Some creative jobs maybe will go away, but maybe they shouldn't have been there in the first place.

"I really believe that using it as a tool for education [and] creativity will expand our intelligence."

Murati also spoke this week at the Cannes Lions International Festival of Creativity and suggested that there will be "collaboration" between humans and AI, suggesting the continued role of humans in the workforce and AI technology playing the role of an assistant.