With the vast amount of filters and photo editing apps at users' disposal, it can be hard to tell what's real and fake on social media these days.
But a DailyMail.com probe has found a budding world of scantily-clad AI influencers who are conning desperate men out of money.
Earlier this week, a 19-year-old blonde bombshell known as Milla Sofia made headlines when it emerged she was artificially generated.
Since then, we've uncovered dozens of digital influencers on Instagram, TikTok and Twitter who often have fake names and elaborate backstories, jobs and interests. AI-generated photos show them on fake vacations.