Budweiser's latest advertisement, which was released on social media Friday, features one of the brand's famous Clydesdale horses traversing the country from New York City to the Grand Canyon, passing by scenes in the American heartland as a narrator delivers a patriotic message.
"This is a story bigger than beer," the ad's narrator says in the ad. "This is the story of the American spirit."
As the ad plays, the Clydesdale horse passes by some of the most famous American landmarks, showcasing the New York City skyline, the Lincoln Memorial in Washington D.C., small towns, and farmland. At one point, the ad showcases two people raising an American flag as one places her hand over her heart. The ad also makes reference to September 11 and was intended to bring people together, according to CEO Brendan Whitworth.
— Budweiser (@budweiserusa) April 14, 2023
