Google to let go of 30,000 employees due to new AI innovation? Here's what report suggests

Search giant Google is planning to reorganise a large part of its 30,000-strong ad sales unit as a result of the company's recent advances in artificial intelligence, according to a report by The Information. Notably, Google laid off around 12,000 employees earlier this year, making it the biggest job.

According to the report, many of the jobs in the ad sales unit are being made redundant because Google has introduced new AI-based tools that can automatically suggest and create new ads that perform well for customers and require little attention from employees. cut in the company's history.

The Information's report notes that a growing number of advertisers have now adopted Performance Max, which has eliminated the need for employees who specialise in selling ads for a particular Google service, such as YouTube, Search, Display, Discover, Gmail and Maps.

The news of the restructuring of the ad sales unit was announced internally by Google's president of the Americas and Global Partners, Sean Downey, in a meeting last week. However, the executive did not say whether the reorganisation would lead to another round of job cuts, reports The Information.