How Tom Hanks fake AI dental plan video is just the beginning of bogus celebrity endorsements

Imagine scrolling through social media only to stumble upon a version of yourself promoting some random brand, or maybe starring in a commercial you've never seen, or perhaps even endorsing a political stance you've never taken. A bizarre reality, right?

This eerie scenario isn't far off for Tom Hanks, who recently found his AI-generated twin making a pitch for a dental plan. With an uncanny resemblance to Hanks, this digital doppelganger was seen zealously promoting a dental plan that promises a smile as captivating as the actor's.

This tiff isn't just about today or tomorrow. It's about what Hollywood looks like in the age of AI. Hanks' unexpected rendezvous with his AI self in a dental ad is just the tip of the iceberg. And as AI continues to make waves, it's clear that everyone – from actors to writers – is keen to figure out where they stand as the script of reality gets rewritten by codes and algorithms.

The digital can of worms doesn't stop at Hollywood. The advent of deepfake technology has set forth a tidal wave of digital dilemmas, with public figures and celebrities caught in the eye of the storm. From politics to revenge pornography, the nefarious use of deepfakes underscores a pressing need for robust legal frameworks.