Kraft Heinz announced on Tuesday that it will remove all FD&C artificial dyes from its U.S. portfolio by the end of 2027 amid pressure from the Trump administration to phase out artificial colors from the nation's food supply.
Kraft, one of the largest food and drink manufacturers in North America, also said it would not launch any new products in the U.S. with artificial colors, effective immediately. Kraft Heinz said it is working with licensees of its brands to encourage them to remove artificial colors, which are often referred to as FD&C colors because they can also be used in drugs and cosmetics and are subject to a strict system of approval under the Federal Food, Drug, and Cosmetic Act (FD&C Act).
"The vast majority of our products use natural or no colors, and we’ve been on a journey to reduce our use of FD&C colors across the remainder of our portfolio," Pedro Navio, Kraft Heinz's president of North America operations, said in a statement.
