Levi's Stadium Worth $2 Billion to Economy and Taylor Swift Helped

Levi's Stadium, home to the NFL's San Francisco 49ers, has been an economic boon to the Santa Clara area. And experience-driven spending on non-NFL events, like concerts, is partially responsible.

A new economic and fiscal analysis provided by the 49ers from marketing research and economic consulting firm SportsEconomics for Levi's Stadium estimates that the venue has generated more than $2 billion for the local economy through direct (e.g., visitor money spent on things like restaurants and hotels) and indirect spending (outside money spent in a community that is later re-spent in the same area).

Of that, $546 million has gone to employee earnings, with an estimated 12,000 full-time jobs created thanks to the stadium in its first decade of operation.

Additionally, the 49ers announced that thanks to high revenue streams and the sale of seat licenses, most construction-related debt was paid off more than 15 years early. The latter, also known as "Stadium Builders Licenses," is akin to buying a membership that allows fans to purchase season tickets and get premium access to other events. More than $300 million was brought in before Levi's Stadium opened and was used to help pay for its construction.