Maybelline Partnership with Dylan Mulvaney Leads to Calls for Boycott

Many social media users are calling for a boycott of the makeup company Maybelline due to its partnership with Dylan Mulvaney last month.

Mulvaney, a transgender who is also at the center of the Bud Light boycott, posted a video on March 13 of himself applying make-up, stating he was “[g]etting glam” with the hashtag “#Maybellinepartner.”

The video centered around his 365th day “of being a girl.” Maybelline reposted the clip to its Instagram account on March 15, writing, “Maybelline Glam all day, every day!”