Samsung packs newest Galaxy S24 smartphones with AI functions to beat Apple

Samsung Electronics , opens new tab latest premium smartphones, unveiled on Wednesday, will have multiple AI functions, such as simultaneous translation of foreign language phone calls, in the company's latest push to challenge Apple (AAPL.O), opens new tab.

Apple topped Samsung in 2023 smartphone shipments, opens new tab, according data provider International Data Corporation, dethroning Samsung for the first time since 2010 as demand for premium devices - a segment Apple dominates - outpaces market growth.

In response, Samsung is offering various artificial intelligence functions in its premium Galaxy S24 models as part of its strategy to attract buyers.

The new phones will have two-way voice translation in real-time of a live phone call conducted in two different languages, which the company said the Galaxy S24 series is the first ever smartphone to offer.

Available in 13 different languages, the on-device AI function is offered via Samsung's own generative AI training.

It also offers a "circle-to-search" function in which circling any part of an image on screen searches it in Google. Other features include AI translation and changing the tone of messages to casual, formal, business or social media.

There are also AI summaries and translation of voice recordings, "generative editing" of photos that fill in non-existent backgrounds, and a feature that turns real-time videos into slow-motion by filling in non-existent frames with AI.