'WILL CHANGE EVERYTHING': Media Execs Panic, 'Trump Victory Means Mainstream Media is Dead'

A report in New York Magazine’s Intelligencer on Wednesday suggests that media execs are in a panic over a potential second Trump term; “It’s going to change everything,” one network executive told features writer Charlotte Klein.

“If half the country has decided that Trump is qualified to be president, that means they’re not reading any of this media, and we’ve lost this audience completely. A Trump victory means mainstream media is dead in its current form,” they said.

“You’ve got the major disruptions underpinning everything — strategically, platform-wise, consumer technology — no matter what happens in the election,” the executive told the magazine. “And then if Trump wins, all of a sudden you’ve got this other pressure on everything. There’s brand damage. He undermines trust in the media. It’s just going to add a level of complexity.”