X/Twitter Suffers Decline in Active Users, Advertisers During Elon Musk's First Year as Owner

In the year since Elon Musk’s acquisition of the social media platform formerly known as Twitter, now renamed “X,” there has been a significant drop in both user engagement and advertising revenue.

The Washington Post reports that after Elon Musk took the reins of Twitter a year ago, both the billionaire himself and his admirers had high hopes and a vision to transform the platform, resulting in a surge in popularity and value. However, recent data paints a different picture.

X/Twitter, has experienced a significant loss of users and advertisers during the first year under Elon Musk’s ownership, according to recent data. This decline is evident in several key metrics. Global app downloads for X have plummeted by approximately 38 percent between October 2022 and September 2023 according to an analysis by Sensor Tower. In the U.S. alone, mobile app downloads saw a sharper decline, falling by 57 percent during the same period. Another app analysis firm, Data.AI, has released similar figures.