AI, biometrics see major integrations in auto market seeking ever-smarter cars

“The next frontier in car customization is biometrics.” So proclaims a recent piece in Newsweek, entitled “Faces and Fingers Are the New Car Keys.” Chips, lidar sensors, LED screens, computer software and electronic devices are being combined with AI and biometric tools to hypercharge features like voice assistants, facial recognition, instant software upgrades and cabin climate control.

According to GlobalData, more than 100 automakers, startups and technology giants are “engaged in the development and application of biometric vehicle access.” Accordingly, the automotive market enters 2025 with a host of deals and integrations focused on security, driver safety and personalized in-cabin experiences that leverage biometrics.

Cerence to provide intelligence tech for Jaguar Land Rover

A press release says Cerence AI, “the world’s leading provider of automotive assistants,” has signed a multi-year agreement with Jaguar Land Rover (JLR) to develop enhanced intelligence capabilities for its next-generation in-car experience.

“JLR has long been synonymous with technologically advanced driving experiences,” says Cerence AI Chief Revenue Officer, Christian Mentz. Now, “Cerence AI will collaborate with JLR to craft a new generation of in-car experiences that enhance enjoyment, safety, and productivity by leveraging the latest technological advancements.”