North Face Slammed over Ad Featuring Drag Queen Urging Viewers to ‘Come Out’ in Nature

Please boycott Marxist North Face. This is unacceptable. pic.twitter.com/6c7JKwxIgo

— Liz Churchill (@liz_churchill9) May 24, 2023

Calls to boycott The North Face have followed the outdoor brand’s release of a transgender ad featuring a drag queen encouraging customers to “come out” with the brand.

In an Instagram post Wednesday, outdoor recreation products company The North Face presented its “Summer of Pride” campaign featuring drag queen and intersectional environmentalist Pattie Gonia, a self-described “real-life homosexual.”

In the ad, the “drag artist” is seen calling on viewers to “come out” in nature with the brand.
“Salt Lake City, we’re coming for you,” Gonia states, calling for viewers to “come outside and celebrate the beautiful LGHGTV community.”